- Customer stories
- Hudl
How Hudl uses Zapier to create a seamless customer experience
![10,000 tasks automated in two months](https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1695934481/Customer%20Stories/Hudl/1-Success_Graphic-370x370px_ztoocw.png)
10,000 tasks automated in two months
By automating the support handoff process, Hudl has removed 10,000+ previously manual tasks in just two months from their support team’s day-to-day work.
![Up to $15,000 saved per year](https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1695934481/Customer%20Stories/Hudl/2-Success_Graphic-370x370px_gsuho8.png)
Up to $15,000 saved per year
This single Zap allows team members to work with the apps they already use—and that alone saves Hudl an estimated $12,000-$15,000 a year.
![21.5% decrease in response time](https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1695934481/Customer%20Stories/Hudl/3-Success_Graphic-370x370px_zitltv.png)
21.5% decrease in response time
With one Zap, Hudl customers began receiving responses within hours—about 21.5% faster—compared to the 24+ hours it previously took.
About Hudl
- Company size: 1,000+
- Industry: Hudl is bringing performance analysis technology to every level of sports globally.
- Location: Lincoln, Nebraska
![About Hudl](https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1695934677/Customer%20Stories/Hudl/Graphic_-_About_Section_bkrm2m.png)
Automation makes customer support seamless
Challenge
Support requests were manually transferred between team members on a variety of software tools, causing errors, poor communication, and delays in responses.
Solution
When a new form is submitted, it triggers a multi-step Zap that creates a new case in Salesforce, adds a row in a Google Sheet, and routes the request based on the form responses.
Results
This one multi-step Zap has removed 10,000+ previously manual tasks from the customer support team's to-do list and reduced response times from 24+ hours to just a few hours.
“Really what I'm most proud of is that while there were lots of little details involved in creating the automation, I didn't have to code a thing. Instead, I solved the problem with automation and made a huge difference.”
Tori Phillips
Revenue Operations Systems Administrator at Hudl